Death by Ego book

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Death by Ego

Dr. Carlson with Presidents Clinton and Bush

Dr. David M. Carlson has worked for many companies both very large ($50+ billion) and very small.  On several occasions he served as a Section 16(B) officer in New York Stock Exchange companies.  He holds bachelors, masters and doctoral degrees from the University of Michigan where he also taught engineering and psychology. 
​Recently Carlson was the recipient of a California State Senate resolution for his contributions to audit activities for Orange County (CA).  As a senior retail executive at Kmart, he was instrumental in moving the industry toward technical standards for product bar-coding, electronic data interchange and logistical standards. 

 He was invited to speak on proposed technical standard by the government of the Soviet Union during the “Glasnost” initiatives and on cloud-based computing by the Republic of China.
He has always been interested in business ethics and first taught a class on the subject at Graceland College in Lamoni, Iowa in 1966.  Dr. Carlson has also been interested in the productivity enhancements available through the adoption and use of standards and received many awards for his work from such diverse organizations as the Smithsonian Institute, Wharton School of Business and the Society for Information Management.
Dr. Carlson is a very active member of the 

Orange Coast Unitarian Universalist Church in Costa Mesa California




Essential information for investors...

 What we can learn from entrepreneurs who kill their companies with hubris.  Death by Ego provides unique insight into why many early stage companies with great concepts and plans fail. It is a must read for everyone who provides their funding and will change the way investors think about these “opportunities.” It also provides a rich set of materials for entrepreneurial-study programs and alerts entrepreneurs to common dysfunctional inclinations.

Objectives of the author...

  • Objective 1: Alert investors to the fact that many entrepreneurs have extremely dysfunctional personality traits so that investors may make better informed decisions and, if they choose to invest, insist on strong governance. 
  • Objective 2: Provide true stories about entrepreneurs that failed their companies in order to provide a rich set of material to entrepreneurial-study programs. 
  • Objective 3: Remind entrepreneurs about tendencies that may jeopardize their success and the success of their companies. ​


what the experts say...


Inspiring & Pragmatic

In this book, Dr. Carlson has shown how entrepreneurs and hubris are related... showing how common this may be with entrepreneurs and how people get sucked into their charisma.  Dr. Carlson's educating people about this potential disaster is not very different from my using psychotherapy to help a person in relationship...  - John VanDixhorn, Ph.D.
Former Chairman, Newport Psychoanalytic Institute